As with many other sites, urbanfarmcollective.com utilizes log files. These log files only record visitors to the site – usually a standard procedure for hosting companies and part of hosting service analysis. Information in the log file includes internet protocol address (IP), browser type, Internet Service Provider (ISP), date/time stamp, referrer/exit page, and possibly the number of clicks. This information is used to analyze trends, manage sites, track user movements around the site, and collect demographic information. IP addresses and other such information are not related to any personally identifiable information.